When I first told people that I was building a website about cakes, I have to
say that I got some curious looks!
After all, I had never made a cake in my life and other than being able to
warm up food or throw something in the microwave, my skills in the kitchen were
So why cakes?
Well, to make a long story short, a guy named Steve contacted me at my day
job, where I write a daily investment column on the stock market, and asked me to
exchange links with his website that also had the same theme (stock
I had never exchanged links with any other website, but since the technique
was free for both of us, I agreed to do it.
It happens that Steve was using a hosting company I had never heard of.
He had a link to it on the bottom of each page on his website, so, out of
curiosity, I clicked on one of the links to see what that company was all
Turns out that the company was called Solo Build It!, also known as SBI.
After digging around on the SBI website a little
bit I came across a page of Case
Studies from regular people who used the company to build
These websites were getting lots of traffic from the search engines, so
naturally I was curious.
One of the case studies in particular caught my eye. It was about Elad,
who had a network of websites related to cakes, parties, and costumes.
He was getting thousands of visitors every day just from people typing in
searches for cake and party related items on Google and the other search
And he was making good money from his websites.
I got to thinking that, although my financial newsletter is successful, the
writing that I do today is outdated as soon as the stock market opens tomorrow.
But when Elad puts up a page on his website showing a picture of a cake,
that picture will be just as valuable to someone looking for ideas on how to
make a cake 10 years from now as it is today.
So, I went ahead and took the plunge and bought a website from SBI in
It became this website, Cakes-You-Can-Bake.com.
After steadily adding new pages for around 10 months, (I learned how to get
other people to write 90 percent of those pages thanks to lots of
great ideas from Solo Build It!'s forums), the number of visitors to Cakes You
Can Bake grew to over 1,000
During October 2008, the website got 1,978 visits a day.
And the best thing is, I didn't have
to pay a penny for any of those visitors. They all arrived from
search engines, other websites, and through bookmarked pages.
The increasing traffic to the website started paying off nicely, and by the summer of 2008
it was earning over $500 a month without me having to send out a newsletter or ask
anyone to buy anything. I learned how to make money from the
site (monetize) through the SBI forums.
As a matter of fact, even though I do not like to write about myself, I
created this page because it was suggested in the forums as a way to share my
story with others who might be thinking about creating a website of their own.
For the rest of my life, my Solo Build It!
website (or more accurately, websites, since there will be more) will bring in
steady monthly income even if I don't have the time to work on them much.
This can happen to you, too!
Founder -- Cakes You Can Bake
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